Testimonials And Pinterest: Lessons From Nutrisystem

Law360, New York (July 25, 2012, 1:48 PM EDT) -- The National Advertising Division of the Council of Better Business Bureaus, following its review of advertising by Nutrisystem Inc. on the new social media site Pinterest, has determined that the weight-loss success stories “pinned” to such boards represent consumer testimonials and require the complete disclosure of material information and the results consumers can generally expect to receive. Nutrisytems currently has many advertisements on Pinterest.com.[1]

NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus....
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