Smart Balance's Cholesterol Claims Don't Measure Up, Suit Says

Law360, New York (July 30, 2012, 6:04 PM EDT) -- A putative class of California consumers hit Smart Balance Inc. with a suit Friday, claiming the company exaggerated the cholesterol-reducing effects of its spreadable butter and that users would have to eat almost an entire tub to get the advertised benefits.

The suit alleges Smart Balance prominently and falsely markets the product’s ability to block the absorption of cholesterol found in butter via plant sterols, which can reduce low-density lipoprotein cholesterol and lower the risk of coronary heart disease. Several scientific studies have determined that, in...
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