FTC's Child Privacy Tweaks Bring Ad Networks Under Scrutiny

Law360, New York (August 1, 2012, 10:45 PM EDT) -- The Federal Trade Commission on Wednesday proposed revisions to its children's online privacy rule that would require services that choose to integrate with child-directed websites to enact more stringent safeguards, a move attorneys say will for the first time draw certain advertisers and mobile apps into the regulation.

In a Federal Register notice, the FTC reopened to public comment its efforts to update the Children's Online Privacy Protection Act rule, after making several modifications to definitions such as “operator” and “personal information” to clarify the scope...
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