Class Says It Was Burned By Misleading Coppertone Ads

Law360, New York (August 2, 2012, 4:45 PM EDT) -- A proposed class of consumers hit Merck & Co. Inc. with a lawsuit Tuesday in New Jersey accusing the company of deceiving consumers with advertisements touting the extent and duration of ultraviolet radiation protection provided by its Coppertone sunscreen.

A trio of consumers say they were misled into purchasing Merck’s Coppertone sunscreen products based on promises of "full defense" against the sun’s harmful ultraviolet rays, only to discover that the sunscreen failed to protect as advertised against ultraviolet A radiation, which has been linked to skin...
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