Unilever Faces Hair Loss Class Action Over Suave Product

Law360, New York (August 3, 2012, 2:57 PM EDT) -- A pair of disgruntled consumers lodged a putative class action in Illinois federal court Wednesday against Unilever PLC over one of its Suave brand hair care products, claiming the company misled consumers regarding a treatment that they say causes unwanted significant hair loss upon use.

Lead plaintiffs Sidney Reid and Angel Lake said they purchased Unilever's Suave Professionals Keratin Infusion 30 Day Smoothing Kit to help control the curl and frizz in their hair. Shortly after using the product for the first time, however, their hair...
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