Israeli University Fires Back At GM In Einstein Ads Row

Law360, New York (August 7, 2012, 7:57 PM EDT) -- An Israeli university suing General Motors LLC over its use of Albert Einstein's image in magazine advertisements asked a California federal court on Tuesday to rule in its favor, arguing GM's defense had relied on precedent that didn't apply to commercial ads.

In a motion for judgment as a matter of law, the Hebrew University of Jerusalem takes issue with GM's affirmative First Amendment defense of an image of Einstein in an ad in 2009's “Sexiest Man of the Year” issue of People magazine, which relies...
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