Ab Circle Marketers Pay Up To $25M Over FTC False Ad Claims

Law360, New York (August 23, 2012, 3:38 PM EDT) -- Marketers of the Ab Circle Pro exercise device will pay up to $25 million to settle Federal Trade Commission claims in Florida federal court that they misled consumers with promises of rapid, dramatic weight loss, according to a settlement announced Thursday.

In advertisements and infomercials, the Ab Circle Pro was marketed as capable of providing a three-minute workout that was equivalent to a half hour of traditional ab and cardio exercises and would lead to rapid and substantial weight loss, claims that the FTC said were...
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