Abbott Didn't Say Exercise Needed To Bulk Up: Ensure Users

Law360, Washington (August 24, 2012, 5:16 PM EDT) -- Abbott Laboratories Inc. was hit with a putative class action Wednesday alleging the company's nutrition division deceptively marketed its Ensure health shakes to baby boomers as a muscle and strength rebuilding tool without mentioning the claims relied on users adopting an exercise program.

Michael J. Otto contends that in marketing its Ensure Muscle Health Shake and Ensure Clinical Strength products, the company uses phrases like “#1 doctor recommended brand” and “targeted, specialized nutrition” to lure in customers and bolster Abbott's credibility among individuals who are concerned...
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