Facebook, Amazon, LinkedIn Face IP Suits Over Ad Targeting

Law360, New York (September 10, 2012, 8:33 PM EDT) -- Facebook Inc., LinkedIn Corp. and Amazon Digital Services Inc. were slapped with patent infringement lawsuits Friday in Tennessee federal court by a little-known firm that accuses the online giants of stealing a method that enhances personalized Internet advertising. 

Memphis-based B.E. Technology LLC accuses Facebook and LinkedIn of offering demographic targeting of ads using a system that is either identical or legally equivalent to an approach protected by U.S. Patent Number 6,628,314. Amazon is accused of treading on U.S. Patent Number 6,771,290 — which shares the same...
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