General Mills Gets Cheerios Advertising Suit Junked

Law360, New York (September 11, 2012, 3:54 PM EDT) -- A New Jersey federal judge dismissed a putative class action Tuesday alleging General Mills Inc. duped Cheerios buyers by overstating the cereal's ability to lower cholesterol, saying the consumers failed to show that they wouldn't have bought the product if not for the cholesterol claims.

The plaintiffs alleged General Mills purposefully deceived customers by marketing, advertising and promoting Cheerios as having the ability to prevent, mitigate or treat high cholesterol, heart disease and some types of cancer.

The plaintiffs also gave testimony that there were other...
To view the full article, register now.