FTC Settles For $1M In Acai Berry Deceptive Ad Suit

Law360, New York (September 12, 2012, 3:19 PM EDT) -- The U.S. Federal Trade Commission said Wednesday that Coleadium Inc., an online marketer accused of using fake news websites to trick customers into buying acai berry supplements and colon cleanse weight-loss products, has settled its lawsuit for $1 million.

Ads4Dough, a Coleadium unit, was targeted by the FTC as part of the agency’s crackdown on websites that appear to be legitimate and objective news organizations but are actually paid advertisements.

The FTC’s complaint against California-based Coleadium and its owner, Jason Akatiff, alleged they acted as intermediaries...
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