6 Areas To Watch In The Upcoming FTC Green Guides

Law360, New York (September 18, 2012, 3:20 PM EDT) -- For the last two decades, the U.S. Federal Trade Commission Green Guides have served as a definitive source of advice for U.S. advertisers regarding how to make truthful and substantiated environmental claims. Because the guides set forth the FTC’s views regarding how it intends to enforce Section 5 of the FTC Act with respect to environmental claims, marketers must pay close attention to their content.

The FTC first published the guides in 1992, when claims such as “CFC-free” were in vogue. The commission has acknowledged, however,...
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