Key Provisions From FTC's Marketing Guide For Apps

Law360, New York (September 19, 2012, 3:14 PM EDT) -- On Sept. 5, 2012, the Federal Trade Commission published a marketing guide[1] for mobile application developers entitled “Marketing Your Mobile App: Get it Right from the Start." In addition to identifying truth-in-advertising standards, the guide provides basic privacy principles for mobile app developers that align with the core principles contained in the FTC staff’s March 2012 privacy report.[2] The key provisions are discussed below.

Truth-In-Advertising Standards

Tell the truth about what your app can do.

The guide reminds mobile app developers that, once they start distributing...
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