Targeted Ad Watchdog Finds Kia Ignored Self-Regulation

Law360, New York (October 4, 2012, 10:46 PM EDT) -- A Council of Better Business Bureaus' program designed to hold companies accountable for compliance with self-regulatory online behavioral advertising principles issued its first decision against an advertiser Monday, when it found that Kia Motors America disregarded these principles in a recent targeted advertising campaign.

The Online Internet-Based Advertising Accountability Program — the body charged with enforcing the Self-Regulatory Principles for Online Behavioral Advertising, which a coalition of advertising trade associations developed and released in July 2009 — unveiled five decisions concluding that Kia and three of...
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