Apple Rejects Amazon Bid To Undermine 'App Store' Mark Suit

Law360, New York (October 12, 2012, 6:22 PM EDT) -- Apple Inc. on Wednesday asked a California federal court to preserve its false advertising and trademark battle against Amazon.com Inc., saying the online retailer's bid to toss Apple's false advertising claim misconstrued the electronics company's effort to protect its “App Store” mark.

Amazon said Apple's ire stemmed from its belief that consumers might confuse Apple's App Store with Amazon's mobile application store, called “Appstore.” But Apple called the argument inaccurate, saying the problem rested in the possibility that consumers might think the two services were of...
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