Consumers Target Lululemon For Collecting Customer Info

Law360, New York (October 15, 2012, 12:30 PM EDT) -- Athletic clothing maker Lululemon USA Inc. has been accused of recording customers' personal information during credit card transactions and sharing that information with third-party marketers in violation of consumer protection laws, according to a proposed class action removed to California federal court Friday.

The suit alleges Lululemon had an unlawful information capture policy in which store employees asked customers for their personal identification information, such as ZIP codes, upon every credit card transaction. Lead plaintiff Lauren Chaikin first brought suit in San Diego County court in...
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