Yahoo! Wins $8M Settlement In Patent Dispute Over Online Ad Serving

Law360, New York (August 15, 2005, 12:00 AM EDT) -- Yahoo Inc. won an $8 million settlement from online advertising company Miva Inc. Monday, ending three-year-old patent litigation over the automated placement of ads online.

Details of the settlement, such as royalty rates, were not disclosed.

The suit was a contentious one from the beginning, with FindWhat alleging Overture had lied in its application at the U.S. Patent and Trademark Office.

In May, judge Cormac J. Carney declared a mistrial in the case after a jury was unable to reach a verdict. Yahoo and Miva were...
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