McDonald's Alters Kids Site Following FTC Complaint

Law360, New York (October 22, 2012, 6:56 PM EDT) -- McDonald’s Corp. has removed some social networking options from a Happy Meal marketing website geared toward children, it announced Friday, following a Federal Trade Commission complaint by digital rights groups alleging the features violate the Children’s Online Privacy Act.

The company’s HappyMeal.com website will no longer offer “forward-to-a-friend” options allowing users to email ecards, links and photos to friends and family, a feature that the Center for Digital Democracy and others decried in an August FTC suit as a marketing tactic that encourages children to facilitate...
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