Avon Made Bogus Claims About Anti-Aging Products, Suit Says

Law360, Chicago (October 23, 2012, 7:51 PM EDT) -- A California consumer hit Avon Products Inc. with a putative class action Tuesday alleging it ran a sham marketing campaign for its Anew anti-aging skin products, on the heels of the U.S. Food and Drug Administration's demand that Avon tone down its Anew claims.

Named plaintiff Lorena Trujillo alleges Avon has earned "handsome profits" by misleading the public with claims about its various Anew products based on formulas that purportedly boost collagen production, recreate fresh skin and fortify damaged tissue.

But the plaintiff says there are...
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