Banana Boat Sunscreen Ads Are Misleading, Class Says

Law360, New York (October 29, 2012, 6:04 PM EDT) -- Banana Boat sunblock says its SPF 85-110 formulas provide superior sunburn protection, but a California woman on Thursday said in a proposed class action against suncreen maker Playtex Products Inc. that the claim is misleading.

Plaintiff Aida Corra sued Playtex and co-defendants Energizer Holdings, Inc. and Sun Pharmaceuticals LLC under California false advertising law, alleging that the companies—which market and manufacture Banana Boat—falsely advertise that their SPF 85-110 collection provides better protection than their SPF 50 products.

“Plaintiff brings this action…to halt the dissemination of this...
To view the full article, register now.