Cosmetics Co. Coty Sued Over Eyelash Growth Claims

Law360, Los Angeles (December 4, 2012, 9:41 PM EST) -- Cosmetics company Coty Inc. on Monday was hit with a proposed class action in California federal court alleging it misleads consumers by falsely claiming its Rimmel London Lash Accelerator Mascara enhances eyelash growth.

The class action alleges that Coty deceives consumers by advertising that Rimmel London Lash Accelerator mascara with Grow-Lash Complex lengthens eyelashes by 37 percent within one month, and, with “regular use,” increases their number.

“Rimmel Lash Accelerator does not physically grow or multiply eyelashes and certainly not within the 30-day timeframe advertised,” named...
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