Agave Hits Sazerac With Trademark Suit Over Rum Drink

Law360, Los Angeles (December 6, 2012, 6:27 PM ET) -- Agave Loco LLC filed a trademark lawsuit against fellow liquor maker Sazerac Co. Inc. in Illinois federal court Wednesday, accusing Sazerac of infringing Agave Loco's “Rumchata” and “Chata” marks for a cream-based rum beverage.

Agave Loco, which began manufacturing cream- and cinnamon-flavored rum beverages modeled on the Spanish drink horchata in 2009, claims that New Orleans-based Sazerac started manufacturing a similar beverage to compete, giving it the allegedly infringing name 'Orchata.

Sazerac intentionally named its drink ‘Orchata “for the purpose of exploiting and trading on the...
To view the full article, register now.




Case Information

Case Title

Agave Loco LLC v. Sazerac North America, Inc. et al

Case Number



Illinois Northern

Nature of Suit



Honorable Ronald A. Guzman

Date Filed

December 4, 2012

Law Firms


Dewey Verdict Watch

Follow our exclusive coverage of the trial of the year:

Dewey Trial Day 72