Ad Regulator Urges Ocean Spray To Halt Campbell's Claims

Law360, New York (December 6, 2012, 6:03 PM EST) -- The National Advertising Review Board recommended Thursday that Ocean Spray Cranberries Inc. stop making claims in its television commercials suggesting Campbell Soup Co.'s V8 vegetable juice tastes inferior to Ocean Spray's cranberry juice and contains especially high levels of sodium.

The review board upheld a May recommendation by the National Advertising Division, which took issue with the visuals Ocean Spray used to illustrate claims about V8's sodium content, though it found the claim itself valid. In Ocean Spray's commercial, a cranberry grower tastes the Ocean Spray juice...
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