Simpson Thacher Guides Nielsen's $1.3B Buy Of Arbitron

Law360, New York (December 18, 2012, 1:39 PM EST) -- Nielsen Holdings NV has inked a deal to pick up global media and marketing firm Arbitron Inc. for $1.3 billion, in a transaction that will significantly expand its radio outreach and data capabilities, the companies announced Tuesday.

Per the deal, Nielsen will pay $48 in cash for each Arbitron share and has secured financial commitments to back the acquisition, it said. In return, Nielsen will gain access to Arbitron's measuring network for radio audiences, which the companies estimate consumers average two hours per day listening to,...
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