Exploiting Calif.'s 'All Natural' Food Craze

Law360, New York (February 5, 2013, 12:08 PM EST) -- New Year’s resolutions may already be waning, but consumers continue to purchase foods and beverages bearing the "all natural" labels in an effort to eat healthier. The only food trend hotter than buying "natural" foods and beverages is suing the manufacturers that produce them.

Despite the expanding all-natural market, the U.S. Food and Drug Administration does not substantively regulate "eco labeling" or define "natural." The FDA’s guidance provides only that "the agency has not objected to the use of the term if the food does not contain...
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