Aussie High Court Backs Google In Deceptive Ad Case

Law360, New York (February 6, 2013, 4:55 PM EST) -- Australia's highest court said on Wednesday that Google Inc. did not engage in misleading or deceptive conduct when it allegedly permitted companies to post search result advertisements that lured customers by using a rival's name in the headline.

The High Court of Australia unanimously ruled in favor of the search giant’s appeal in a dispute that began in 2007, when the Australian Competition and Consumer Commission sued the company over its “sponsored links” advertisements, claiming they were misleading in that they contained the business name, product...
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