Firm Can Sponsor Ads For Google Search On Rival: Wis. Panel

Law360, New York (February 22, 2013, 5:41 PM EST) -- A Wisconsin appeals court found Thursday that a Brookfield, Wis.-based personal injury law firm didn't violate state privacy laws when it bid on the names of a competing law firm to boost its own visibility in search engine results from Google and Microsoft Corp.’s Bing.

Cannon & Dunphy LLP did not violate Wisconsin’s right of privacy law by bidding on the names of Habush Habush & Rottier SC partners Robert Habush and Daniel Rottier such that a search for “Habush” or “Rottier” would pull up a...
To view the full article, register now.