Frito-Lay Defends 'All Natural' Snack Labels In Calif. Court

Law360, New York (February 25, 2013, 1:12 PM EST) -- PepsiCo Inc. and its subsidiary Frito-Lay North America Inc. urged a California federal court on Friday to throw out a putative false marketing class action accusing the companies of misrepresenting the nutritional content of their products, arguing that their snack food labels are not misleading.

Named plaintiffs Markus Wilson and Doug Campen claim PepsiCo is deceiving customers by making false claims about certain brands of potato chips, corn chips and other snacks, including assertions that they are “all natural.” PepsiCo contends that there is nothing illegal...
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