Weil Gotshal Reps Facebook In Deal For Microsoft's Atlas

Law360, New York (February 28, 2013, 6:05 PM EST) -- Closing out months of speculation that a deal was in the works, Facebook Inc. on Thursday confirmed that it will purchase Microsoft Corp.'s Atlas online advertising platform, a move the social networking giant says will help it better appeal to advertisers.

The pair did not disclose financial terms of the transaction, which folds into Facebook a tool used by advertisers to gauge the effectiveness of their Web-based ad campaigns. Neither company offered a financing breakdown or gave a timetable for the deal.

Facebook's move is widely...
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