Lance Armstrong Endorsements Founded On Lies, Class Says

Law360, New York (March 1, 2013, 7:03 PM EST) -- Disgraced cyclist Lance Armstrong was hit with a nationwide putative class action in California on Thursday alleging he and a sports supplement maker leveraged his fame to increase sales and deceptively link the product’s effectiveness to his now-tarnished accomplishments.

Lead plaintiff Robert Martin says that FRS Co. marketed energy and sports drinks, concentrates, chews and powders based primarily on the cyclist’s endorsement and the public perception of his multiple Tour de France wins. The “patent falsity” of those advertisements were laid bare in January when Armstrong...
To view the full article, register now.