Amazon Accused Of 'Bait-And-Switch' In Supplement Ads

Law360, New York (March 07, 2013, 7:38 PM ET) -- Nutritional supplement maker SanMedica International sued Amazon.com Wednesday for allegedly infringing a trademark and committing  "a classic bait-and-switch," in which search-engine hits showed the online retailer sold a SanMedica product, but the links took consumers to competitors' merchandise.

According to a complaint Utah-based SanMedica and Western Holdings LLC filed in Utah federal court, the manufacturer had tried persuading Amazon to sell its SeroVital human-growth-hormone supplement, which allegedly spurs the production of HGH by the body. The online marketplace refused, on the grounds that it supposedly doesn't...
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