General Mills Says False Ad Case Best Left To FDA

Law360, New York (March 12, 2013, 7:58 PM EDT) -- General Mills Inc. on Monday asked a California federal court to dismiss a proposed class action alleging it falsely advertised its Nature Valley snacks as all natural, arguing that food packaging and labels fall under the U.S. Food and Drug Administration’s purview and not under the courts' authority.

Consumer Gabriel Rojas alleges in a suit filed last October that the granola bars the company touts as "100 percent natural" actually contain ingredients from genetically modified plants and therefore shouldn’t be labeled as such.

According to General...
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