Tobacco Cos. Evade Law With Color Branding, Study Finds

Law360, New York (March 14, 2013, 7:31 PM EDT) -- Tobacco companies appear to be circumventing a 2009 federal law by marketing cigarettes that replace now-banned descriptors, such as Marlboro Lights, with an identifying color, such as Marlboro Golds, researchers said Wednesday.

The Family Smoking Prevention and Tobacco Control Act, which empowered the U.S. Food and Drug Administration to regulate tobacco products, prohibited cigarettes from being labeled with terms such as "light," "mild" or "low" that suggest the products are not as dangerous to users' health as other cigarettes. A Washington federal court ruled in 2006...
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