ZIP Code Ruling Puts Retailers In Privacy Hot Seat

Law360, New York (March 14, 2013, 11:15 PM EDT) -- The Massachusetts high court's Monday ruling that ZIP codes constitute personal identification information will not only set off an avalanche of privacy class actions against retailers in the state, but also may encourage plaintiffs in other states to pursue similarly friendly decisions, attorneys say.

Responding to questions certified by a federal judge, the Supreme Judicial Court of Massachusetts concluded that because retailers can use ZIP codes to dig up other personal information, including addresses and phone numbers, Massachusetts law prohibits retailers from collecting them as part...
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