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Expert Analysis

FTC's New Online Ad Guidance: Takeaways For Advertisers

Law360, New York (March 20, 2013, 12:28 PM EDT) -- Companies in all lines of business that engage in online or mobile advertising or promotions should take note of the new Federal Trade Commission guidance issued on March 12. The revised guidance focuses on applying the FTC's traditional consumer protection truth-in-lending advertising principles, and applies them to reflect the current digital marketplace, taking into account the small size of smartphone screens and the difficulty of making full disclosures in advertisements that are so much smaller on those screens than in traditional methods of advertising. Companies need to incorporate the new guidance into their online and mobile advertising and promotions....

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