Bed Bath & Beyond Faces Mass. ZIP Code Collection Suit

Law360, New York (March 28, 2013, 6:14 PM EDT) -- A Massachusetts consumer slapped Bed Bath & Beyond Inc. with a putative class action Thursday alleging the company violates customer privacy by collecting ZIP codes during purchases, lodging her suit just two weeks after the state's high court ruled that the information constitutes personal identification data.

Named plaintiff Kelley Whiting said Bed Bath & Beyond tricks customers into believing they are obligated to provide their ZIP codes as part of credit card transactions, subsequently using the information for intrusive marketing purposes to increase its sales and...
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