Bausch & Lomb Fires Back At Eye Doctor's Trademark Claims

Law360, New York (April 5, 2013, 3:00 PM EDT) -- Bausch & Lomb Inc. on Thursday fired back at a Florida ophthalmologist who sued the company for trademark infringement over its "See Better Live Better" advertising slogan, saying the suit is a meritless attempt to assert exclusive rights to the phrase.

The eyewear giant said in a counterclaim that Dr. Stuart Kaufman's registration of the "See Better Live Better" mark should be canceled because it is merely descriptive or generic as evidenced by "the widespread use of this phrase by many others in the eye care...
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