How To Reposition Your Bankruptcy Practice

Law360, New York (April 18, 2013, 4:40 PM EDT) -- While the economy may have suffered over the past few years, these have been good years for bankruptcy and financial restructuring attorneys. More competitors have likely come out of the woodwork, but work has been plentiful and steady. However, the economy has grown healthier of late and, overall, business is on the upswing. Although some businesses will still run into trouble, bankruptcy work tends to slow in a marketplace such as this. During the past few years, you may have been intent on branding yourself as a bankruptcy attorney to take advantage of the abundant client pool and not had a chance to think beyond getting work done. But, in the improved economic climate, now is the time to consider how to reposition your practice so that others regard you as an attorney to whom clients can turn for a broader business perspective....

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