FDA To Survey Docs, Nurses On Drug Advertising

Law360, New York (April 18, 2013, 7:38 PM EDT) -- The U.S. Food and Drug Administration won approval from the White House to survey doctors, nurse practitioners and physician assistants in order to gauge the influence of direct-to-consumer advertising of pharmaceuticals on the doctor-patient relationship, in an announcement to be published Friday.

It has been more than 10 years since the FDA last undertook a survey of doctors and patients about the impacts of direct-to-consumer advertising, the agency said.

"There are critical reasons to return to the field to gather more evidence on the influence of...
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