GCs Name Law Firms With Top Shelf Brands

Law360, New York (April 22, 2013, 7:17 PM EDT) -- A new survey based on interviews with corporate counsel has identified the 18 law firms with the strongest brands in the legal market, with newcomers knocking off some of last year's elites.

While there were few differences at the very top of the list, change was the name of the game overall. Seven of the 18 firms viewed most favorably last year by general counsel were ousted by rivals, according to the 2013 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms report from The...
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