An Inquiry Into The 'Jesus' Trademark

Law360, New York (May 3, 2013, 6:28 PM EDT) -- Enforcing the proper use of the word "Jesus" is no longer a matter left to the discretion of the church — at least, that is, not when sportswear is involved. BasicNet SpA, the parent of Jesus Jeans, which is the owner of the "Jesus" trademark, has launched a crusade against other companies that use the word "Jesus" in connection with apparel.

After successfully convincing companies using the "Jesus First", "Sweet Jesus" and "Jesus Couture" names to abandon their trademarks, BasicNetSpA now faces Michael Anton, the owner...
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