TV Ads Minimize Drug Risks: Study

Law360, New York (January 8, 2008, 12:00 AM EST) -- Amid rising concern over the ethics of direct-to-consumer advertising, a recent study by a group of university researchers has found that most prescription drug ads on television do not present a fair balance of information, especially when it comes to the risk of side effects.

The study, which analyzed a week’s worth of direct-to-consumer ads on broadcast and cable television, found that the average 60-second ad contained less than 8 seconds of side-effect disclaimers, while the average 30-second ad has less than 4.4 seconds of disclaimers....
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