Law360, New York (April 29, 2013, 12:27 PM EDT) -- Many common mistakes are made by companies, especially by startups and early stage companies, when it comes to protection of their intellectual property rights. Such mistakes, which can seem minor at first, can have drastic effects on a company as it develops. These effects include loss of brand and proprietary formulas, methods, software and/or products. Common mistakes, such as adopting a brand without performing any due diligence, hiring employees or contractors or collaborating with others without having proper agreements in place, and implementing trade secrets without having properly implemented protection procedures, can yield disastrous results. Below is a discussion of the dangers of picking the wrong brand along with advice on selecting a strong, protectable identity....
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