Sergeant's Flea-Killer Ads Blocked In Bayer False Ad Suit

Law360, New York (May 28, 2013, 6:47 PM EDT) -- A New York federal judge on Tuesday ordered Sergeant's Pet Care Products Inc. to pull an allegedly misleading advertisement for a flea- and tick-prevention product, a ruling that comes in a false advertising and unfair competition suit brought by Bayer Healthcare LLC.

U.S. District Judge Jed S. Rakoff issued a preliminary injunction that blocks Sergeant's from “continuing to make express or implied claims” in advertisements that its flea and tick products prevent ticks from coming into contact with pets. In connection with the injunction, the judge...
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