Norton Rose, Fulbright Make High-Stakes Gamble

Law360, New York (June 2, 2013, 7:02 PM EDT) -- The merger of Norton Rose LLP and Fulbright & Jaworski LLP, made official Monday, represents a significant gamble for both sides as Fulbright looks to revive its business and Norton Rose makes its first foray into a highly competitive U.S. legal market, industry experts say.

"Everybody is watching to see how well the new firm is going to execute," said firm business development consultant Ann Lee Gibson. "The Fulbright culture has a reputation of people who are committed and loyal ... and I would expect the...
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