Google Says Suit Over Sponsored Ads Is Too Late

Law360, New York (July 8, 2013, 4:57 PM EDT) -- Search giant Google Inc. sought Friday to throw out a suit by over so-called sponsored advertisements for unrelated firms that appeared near Google search results for's name, arguing the automobile parts dealer is two years too late in bringing the suit.

In a motion to dismiss filed in California federal court, Google said that, which brought the suit in May, knew in 2007 about the presence of third-party advertisements on Google search pages for but didn't file suit for six years, exceeding...
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