Lens.com Ads Don't Infringe 1-800 Contacts IP: 10th Circ.

Law360, Los Angeles (July 16, 2013, 8:31 PM ET) -- Lens.com Inc. didn't infringe a trademark owned by rival 1-800 Contacts Inc. through Google Inc. ads because Internet users can distinguish between search results and ads featured on the same pages, the Tenth Circuit ruled Tuesday.

A three-judge panel said it's unlikely that a consumer who searches for “1800CONTACTS” and then sees an ad for Lens.com would be confused into thinking that the rival companies had a business association. 1-800 Contacts claims that Lens.com tried to confuse consumers, while the latter company accuses the former of...
To view the full article, take a free trial now.
Try Law360 for free for seven days
Already a subscriber? Click here to login

Already have access?

  1. Forgot your password?
  2. Sign In

Get instant access to the one-stop news source for business lawyers

Required