Data Cos. To Work With Privacy Group On Tracking Guidelines

Law360, New York (July 17, 2013, 6:04 PM EDT) -- A privacy group said Tuesday that it is teaming with Euclid Inc. and other data analytics companies to set guidelines for tracking retail shoppers' smartphone locations, in response to concerns raised by lawmakers and others about how the information is being used.

The Future of Privacy Forum and a group of location technology companies will draft a code of conduct for the collection and use of location analytics that retailers use to learn more about their customers' shopping patterns. The coalition plans to release its proposal by...
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