FTC's Limited Authority Clips Wings Of Energy Drink Crusade

Law360, New York (August 6, 2013, 3:28 PM EDT) -- A cadre of Democratic senators has railed for more than a year against the marketing of energy drinks to children, but the Federal Trade Commission's limited ability to police nonmisleading ads likely means they'll have to settle for greater disclosure of caffeine content — and little else.

Since April 2012, four lawmakers have combined to send at least four letters to the U.S. Food and Drug Administration, two letters to energy drink makers such as Monster Beverage Corp. and Red Bull GmbH, and one letter to...
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