How To Use IP Law To Protect Famous Animals

Law360, New York (August 12, 2013, 12:00 PM EDT) -- “Grumpy Cat” — the YouTube sensation — now has an agent and a movie deal. “Boo the World’s Cutest Dog” is now the official Pet Liaison for Virgin America. In today’s YouTube/viral video world, a pet can become famous in no time and pet owners are waiting in the wings to cash in on their pet’s 15 minutes of fame. How can a pet owner protect intellectual property rights relating to their famous pet? All the tools needed are already available in trademark and copyright law....
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